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HELPING H&M TO MOVE AT THE SPEED OF FASHION GENERATED £622M INCREMENTAL REVENUE.

H&M saw their market share collapse as COVID-19 accelerated online shopping habits. Digitas transformed H&M's digital shopfront to align how shoppers search with how Google would connect them to H&M.

Experience

We rewired H&M’s digital engine around how people actually search.

To enable this, Digitas identified that H&M required comprehensive business transformation to connect all of the disparate parts of its organisation and overhaul processes and ways of working to enable its entire organisation to support online growth.

Impact

We linked H&M’s search data to product buying, turning real-time demand into revenue.

Longtail content production automation drove operational efficiencies. Organic search rankings and sales rose steeply, as H&M met consumer demand with an accurate and improved online experience.

  • 622M

    incremental revenue over 5 years, almost twice the target

  • 25:1

    profit Return on Investment

  • 1,594%

    increase in page 1 non-brand Google rankings, 2.6x target

  • 35

    business processes improved through SEO Business Transformation

AWARDS

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