EE Hero Title

<TRUTH>

Telco is a sea of sameness. Same products. Same price wars. Same shouty deals.

EE wanted out - repositioning from Telco to Tech with a promise that EE Does More across Home, Work, Game and Learn. The problem? The promise was big, but the proof points weren’t yet tangible enough to cut through.

Experience

In a category obsessed with price, we made value something you could feel.

We built brand experiences, content and tools that delivered relevance, personalisation and real utility - establishing EE as a credible authority in new tech territories, not just another network shouting about cost.

Impact

We turned promise into proof.

  • 150+

    pieces of content

  • 2 IN 3

    felt more confident using EE's tools

  • 1,892 HRS

    of learning delivered through national school partnerships

  • 5.7M

    social reach

  • 2.2M

    video views across media partners

AWARDS

MORE CASE STUDIES
  • <H&M>
  • <Crocs>