EE Hero Title
Telco is a sea of sameness. Same products. Same price wars. Same shouty deals.
EE wanted out - repositioning from Telco to Tech with a promise that EE Does More across Home, Work, Game and Learn. The problem? The promise was big, but the proof points weren’t yet tangible enough to cut through.
Experience
In a category obsessed with price, we made value something you could feel.
We built brand experiences, content and tools that delivered relevance, personalisation and real utility - establishing EE as a credible authority in new tech territories, not just another network shouting about cost.
Impact
We turned promise into proof.
150+
pieces of content
2 IN 3
felt more confident using EE's tools
1,892 HRS
of learning delivered through national school partnerships
5.7M
social reach
2.2M
video views across media partners
AWARDS
MORE CASE STUDIES
- H&M
- Crocs
